10 Awesome Industries in Desperate Need of SEO Writers
Skilled SEO writers are needed in every industry, but here are some of the best niches to get into right now.
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The demand for skilled SEO writers has surged across industries.
If you’re struggling to establish a niche, here’s a list of awesome (profitable) industries.
To land high-paying jobs as a respected writer, you learn SEO – and you learn how to do it exceptionally well.
Plus, check out our additional quick tips to landing more work in each industry below.
If you can search it, you can become the go-to SEO writer for it – with the right training and skills of course! And luckily, for those who want to learn SEO writing skills, the role of SEO writers has become increasingly indispensable.
As businesses strive to establish and expand their online presence, the demand for skilled SEO writers has surged across various industries.
10 Incredible Industries for Long-Term SEO Writing Work
In this blog post, we will explore the ten industries that are currently in desperate need of SEO writers. So, if you’re currently struggling to figure out what writing niche to choose and where you should look for clients, take a look at this list of awesome (profitable) industries.
#1 Healthcare and Wellness Industry
This is a super broad industry. On one hand, you have huge healthcare systems, small medical offices and everything in between. And on the other hand, you have the health and wellness industry, which can include fitness, nutrition, health, supplements and beyond.
SEO Writing Opportunities in Healthcare
The healthcare industry has undergone a significant digital transformation, with an increasing number of healthcare providers recognizing the importance of a robust online presence.
From medical practices, health insurance companies to pharmaceutical companies, there is a growing need for SEO writers to create content that not only educates but also ensures that healthcare entities rank high in search engine results.
Topics such as health tips, medical breakthroughs, and wellness advice are in constant demand, making the healthcare industry a prime arena for SEO writers.
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If you already have a healthcare license or degree (e.g. RN, MD, coding specialist) – you are golden! Be sure to promote your credentials on your website and email signature. While medical credentials aren’t essential to get into healthcare SEO, it will definitely give those with them a leg up.
SEO Writing Opportunities in Wellness
The beauty of SEO writing in the wellness industry is that you can write about almost anything! If you love fitness or nutrition or health products, there is plenty of work for you. While it’s preferred that you have a health credential, it’s not required.
To help boost the performance of your work, you’ll have to do a lot of research. So brush up on what types of research are the highest quality and get ready to do some reading.
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This is a pretty crowded field, but the amount of work is immense. Make sure you stand out from all the other health and wellness writers out there. You’ll want to position yourself in a way that makes you memorable and trustworthy to potential clients.
#2 SaaS Industry (and All Other -aaS Acronyms!)
The Software as a Service (SaaS) industry is thriving, providing businesses with innovative solutions and tools. And, aside from SaaS, there’s also:
KaaS (Knowledge as a Service)
IaaS (Information as a Service)
PaaS (Platform as a Service)
DRaaS (Disaster Relief as a Service)
And so much more!
SEO plays a crucial role in helping SaaS companies reach their target audience and showcase the value of their products. And since “as a service” tools can be difficult to fully understand, having a skilled writer to spell it out for customers is essential.
SEO writers in the SaaS sector are tasked with creating compelling content that highlights the features, benefits, and unique selling propositions of these digital solutions. Whether it's software reviews, how-to guides, or industry insights, the demand for skilled SEO writers in the SaaS industry is huge.
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Those with a software or development background can do exceptionally well in this arena. However, I’ve taken on countless SaaS clients, even with no previous experience! You can also hook up with SaaS companies that offer services within a realm or industry you’re familiar with.
For example: If you have an HR background, hook up with an HR SaaS company. You’ll still have plenty of subject matter expertise, even if you’re not familiar with the software.
#3 Education Industry
With the increasing popularity of online learning and the proliferation of educational platforms, the education industry is ripe for SEO writers.
Institutions, online course providers, and educational technology companies are actively seeking writers to create content that attracts students, explains complex topics, and enhances their online visibility.
SEO writers in the education sector contribute to creating engaging articles, blog posts and website content that appeal to both students and/or educational institutions.
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Obviously, having a degree or license in education puts you far ahead of other writers. So, if you’re a teacher who wants to transition away from the classroom, SEO writing for education institutions should be your first step.
However, one of the best things about writing for education institutions is that there is always content to be written, even outside of SEO writing. So, if you want to offer SEO services and presentation writing and curriculum creation, go for it! In most cases, if a company already has access to a great writer, they often will ask for additional tasks too.
#4 Ecommerce Industry
Ecommerce has become an integral part of the global economy, and the competition among online retailers is fierce – in all industries!
SEO writers are crucial for optimizing product descriptions, creating product category landing pages and developing blog content that attracts and retains customers.
Ecommerce platforms are in constant need of SEO writers who can craft compelling, keyword-rich content that not only boosts search engine rankings but also converts visitors into loyal customers.
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Put that marketing degree to good use (if you have it). SEO writers who also possess marketing skills are in high demand. Plus, you become a far more valuable writer if you can do more than just top of funnel, educational blog posts.
#5 Direct to Consumer (DTC) Industry
Direct to consumer (DTC) brands have disrupted traditional retail models, and the DTC industry continues to grow rapidly.
Companies in this sector focus on establishing direct relationships with consumers, which absolutely necessitates a robust online presence.
SEO writers play a pivotal role in creating content that tells the brand story, highlights product benefits and engages the target audience. From lifestyle articles to product-focused blog posts, the DTC industry offers a wealth of opportunities for SEO writers to make an impact.
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Luckily, the DTC market is very diverse. So, if you have a professional background in something relevant to DTC, great! However, think about what products or services you are familiar with.
For example: If you are a makeup enthusiast, you know a lot about makeup products and what to look for when buying such products. Your personal insights as a consumer can be very helpful when creating DTC content.
#6 Business-to-Business (B2B) Industry
Another broad industry, but highly profitable as a writer! Business-to-Business (B2B) companies operate in a complex and specialized environment.
SEO writers who understand the intricacies of B2B transactions are in high demand to create content that speaks to business decision-makers.
From whitepapers and case studies to industry reports and blog posts, B2B organizations are actively seeking SEO writers who can communicate the value of their products or services effectively and improve their search engine rankings within their niche.
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Those who have a previous career in corporate or business may be able to offer key insights about writing for the B2B audience. Think about any and all experiences you have in business, decision-making, management and more.
When you are optimizing your website as a B2B writer, remember that your clients are most likely businesses too. So you’re a B2B business! Showcase your SEO skills by targeting these customers.
#7 Renewable Energy Sector
The global push towards sustainability has significantly increased the demand for SEO writers in the renewable energy sector.
Companies involved in solar energy, wind power, and other eco-friendly initiatives are seeking writers who can convey the importance of renewable energy in a way that resonates with diverse audiences. Their customers and readers could be average consumers, or they could be businesses. So think about how you’d tailor your content differently for each.
SEO-optimized content can help these companies raise awareness, attract investors, and position themselves as leaders in the green energy movement.
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It’s most helpful to have an interest, passion and/or background in green energy, climate and the like. However, even if you don’t possess much background knowledge, you can use that to your advantage.
Yes, you absolutely need to do adequate research on the topics. However, focus on creating content that is compelling and clear to someone who has no idea about the benefits of renewable energy (if that’s the target audience). Your own “ignorance” may help you create great awareness and educational content.
#8 Financial Services
The financial services industry – including banks, investment firms, and financial technology (fintech) companies – requires SEO writers to demystify complex financial concepts for the average consumer.
Whether it's creating content about personal finance, investment strategies, or explaining financial products, SEO writers in the financial sector play a crucial role in building trust and credibility. You may also need to write for a variety of audiences, whether it's the average person, experienced investors or businesses in need of financial services.
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If you already have financial credentials, flaunt them all over. However, if you end up writing for an audience with low financial literacy, you may be able to spell it out for them – just like we mentioned in #7.
#9 Real Estate Industry
The real estate industry has embraced digital marketing, and SEO writers are in high demand to help real estate agencies, property developers, and related businesses improve their online visibility.
And don’t forget, there are even software companies in the real estate sector, so that’s even more clients for you! For example: I’ve written for real estate syndication software… so that’s real estate and SaaS combined!
From optimizing property descriptions and blog content to creating neighborhood guides and market reports, SEO writers contribute to attracting prospective buyers and tenants. And don’t just stop at residential or commercial properties. There are so many small businesses that have to manage long-term and short-term rental listings, so there is tons of work out there!
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Make sure your website is optimized for all kinds of real estate businesses. You might also want to convey that you can write SEO property listings as well as value-driven content. For example: You could write and rank for topics like “how to start your own AirB&B.” Or, “red flags to watch out for before making a reservation at a short-term rental.”
#10 Travel and Hospitality
Despite challenges faced by the travel and hospitality industry, the need for SEO writers remains strong.
Companies in this sector are looking for writers to create engaging travel guides, hotel descriptions, and destination-focused content that not only attracts travelers but also enhances their online presence.
As the industry continues to rebound, the demand for SEO writers with a flair for storytelling and local expertise will likely grow.
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If you have a passion for traveling – or you wish you could travel and earn income – this industry may be for you. Travel is not required, but highly recommended so that you can thoroughly write about travel destinations and attractions.
Luckily, you can find work for small resorts or major travel companies. Either way, you’ll need to really flex those creative writing and storytelling skills.
How Do You Stand Out in the Competitive World of SEO Writing?
The need for SEO writers has never been more pronounced, and the opportunities span across a range of exciting and dynamic industries.
While the demand is high, competition is fierce, and businesses are increasingly discerning when selecting writers for their content needs.
High-performing SEO writers bring a strategic understanding of search engine algorithms, keyword research, and content optimization that goes beyond basic writing skills. The bottom line is this:
If you want to land high-paying jobs as a respected writer, you learn SEO – and you learn how to do it exceptionally well.
You find a way to efficiently learn all the expert SEO writing tactics, without wasting your time on baseline DIY training. You invest in your education so you know you can deliver exceptional work.
And the immense need for that kind of comprehensive SEO writing training is exactly why we created the Complete SEO Writer Roadmap program.
